Sales Training Manager

Sales Training Manager

Hybrid Working | 3 Days Office-Based / 2 Days Remote

We are seeking an experienced and driven Sales Training Manager to lead the learning and development strategy for a high-performing sales organisation operating within a fast-paced, customer-focused environment.

This is an exciting opportunity for a commercially minded training professional to shape sales capability, enhance performance, and support business growth through engaging and effective learning programmes.

The Role

Reporting into the wider commercial leadership team, you will be responsible for designing, delivering, and evaluating training and development initiatives across the sales function. You will support both new and existing sales employees through a blend of classroom, virtual, and online learning methods, ensuring training is practical, measurable, and aligned to business objectives.

You will work closely with sales leadership and cross-functional teams to identify development needs, improve capability, and drive continuous performance improvement across the organisation.

Key Responsibilities

• Design, deliver, assess, and evaluate sales training programmes across the business
• Conduct training needs analysis to identify skill and knowledge gaps
• Partner with sales leaders to create targeted learning solutions
• Develop annual Learning & Development plans aligned with business growth objectives
• Deliver engaging blended learning solutions using classroom, virtual, and digital methods
• Build and maintain competency frameworks for sales roles
• Provide coaching support to Sales Managers to aid ongoing team development
• Maintain accurate training records and produce development reports
• Collaborate with marketing and customer service teams to encourage best practice and alignment

About You

We are looking for a confident and commercially aware training professional who thrives in a fast-moving, target-driven environment.

Skills & Knowledge

• Strong understanding of the full training cycle
• Experience creating and delivering impactful sales training programmes
• Knowledge of blended and e-learning approaches
• Understanding of the relationship between sales and marketing
• Excellent organisational and communication skills
• Able to influence and challenge constructively across all levels
• Confident working independently and managing multiple priorities
• Strong Microsoft Office skills, particularly PowerPoint, Excel, and Word

Experience Required

• Proven experience within a fast-paced sales environment
• Extensive experience designing and delivering sales skills training
• Experience supporting geographically and culturally diverse teams
• Previous experience with CRM/customer database systems
• Background in premium or service-led sales environments beneficial